{"id":109,"date":"2011-02-15T13:30:00","date_gmt":"2011-02-15T13:30:00","guid":{"rendered":"http:\/\/www.specialtystoreservicesblog.com\/2011\/02\/15\/3-second-marketing-sidewalk-signs\/"},"modified":"2011-02-15T13:30:00","modified_gmt":"2011-02-15T13:30:00","slug":"3-second-marketing-sidewalk-signs","status":"publish","type":"post","link":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/3-second-marketing-sidewalk-signs\/","title":{"rendered":"3 Second Marketing: Sidewalk Signs"},"content":{"rendered":"

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Quick, read fast! You have about 3 seconds to capture a potential customer\u2019s attention as they walk or drive by your store! How are you going to get their attention? Well, an eye-catching sign on the sidewalk or in the window is a great start.<\/span><\/div>\n

A sidewalk sign needs to be big enough to get the attention of drivers but also concise enough for them to read as they are whizzing by. As our teachers told us in school, keep it simple. Just give enough information to make customers eager to enter your store and you can provide the details once they are inside. The XL Springer Sidewalk Sign<\/a><\/span> is a good option to attract the attention of potential customers. It is large enough to announce \u201cSale\u201d or \u201cSpecial\u201d with 10\u201d high headers but compact enough that it will not cause sidewalk gridlock. The XL Springer Sidewalk Sign also includes 289 large 5\u201d letters, numbers and symbols so you can change your sign daily. The strong contrast of the black\/red letters and white board makes the sign very easy to read.<\/span><\/p>\n

If you are feeling creative and would like to announce your information in freehand style then the Double-Sided Write on\/Wipe Off Sidewalk sign<\/a><\/span> may be the one for you. It\u2019s great for indoor\/outdoor use and is foldable for easy portability and storage. If you are fortunate enough to have someone in your employ with beautiful handwriting and an artistic flair then creating an original, changeable sign can be a creative way to draw attention. Remember to keep your color scheme simple and not to add too many distracting artistic details; you want to get your customers\u2019 attention, not lose it by making the sign too busy to read in just a few seconds. Also keep in mind that the sign does still need to be attractive and be more than just simply legible. I, myself, have the writing and artistic talent of an over-caffeinated 5 year old so a custom banner or pre-printed sign would be my best option.<\/span><\/p>\n

Don\u2019t miss the next blog when I expound on the benefits of custom and pre-printed banners for those of us artistically challenged.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quick, read fast! You have about 3 seconds to capture a potential customer\u2019s attention as they walk or drive by your store! How are you going to get their attention? Well, an eye-catching sign on the sidewalk or in the window is a great start. A sidewalk sign needs to be big enough to get Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-retail-planning-best-practices","category-sales-promotion-retail-marketing"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":0,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}