{"id":17,"date":"2012-08-16T17:46:00","date_gmt":"2012-08-16T17:46:00","guid":{"rendered":"http:\/\/www.specialtystoreservicesblog.com\/2012\/08\/16\/email-marketing-is-a-proven-way-to-increase-your-sales\/"},"modified":"2012-08-16T17:46:00","modified_gmt":"2012-08-16T17:46:00","slug":"email-marketing-is-a-proven-way-to-increase-your-sales","status":"publish","type":"post","link":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/email-marketing-is-a-proven-way-to-increase-your-sales\/","title":{"rendered":"Email Marketing is a proven way to increase your Sales"},"content":{"rendered":"
At Specialty Store Services we know the importance of emailing marketing, which is why we have partnered with Constant Contact.\u00a0 <\/span>With Constant Contact it is easy to send out sales, specials and events email right to your customers.\u00a0 <\/span>Constant Contact <\/a>is easy to use, they have over 400+ templates to choose from. Stand out from your competition.\u00a0 <\/span>Sign up for a free trial offer.\u00a0 <\/span><\/div>\n
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Now that you have the marketing tools now you need to get the email addresses from your customers.\u00a0 <\/span>Here are five legitimate and unobtrusive ways to obtain your own customers email addresses:<\/div>\n
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1.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>Ask them while they are in the store<\/b><\/div>\n
\u00a0<\/span>As a\u00a0business owner, you have an advantage with your own customers \u2014 they are YOUR customers.\u00a0 Usually they\u00a0want to see you survive and they\u2019d be willing to help you out.\u00a0 Set up an email sign-up sheet right near your register.\u00a0 At the top of the sheet make a simple note like \u201cSign up for our email list\u201d, add a note about confidentiality and state that you won\u2019t sell or trade their email address\u00a0 <\/span>You\u2019ll be surprised how many people will give you their email.<\/div>\n
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2.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>Put a fish bowl on your counter<\/b><\/div>\n
A quick and easy way to get your customers to provide an email is to ask customers to fill out a form. Have them drop it into a contest box<\/a> and have a drawing for a free service or product.\u00a0 <\/span><\/div>\n
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3.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>Add an email sign-up link to your website <\/b><\/div>\n
You should take advantage of that moment and have a prominent spot on all of your web pages pointing to an email signup form.<\/a>\u00a0 Make the signup as painless as possible with only the necessary fields \u201cFirst name\u201d and \u201cEmail Address\u201d.\u00a0 Any more requirements could prompt them to just close their browser.\u00a0 Remember to apply the same courtesy here as on your signup sheet: note confidentiality and don\u2019t forget \u201cplease\u201d and \u201cthank you\u201d.<\/div>\n
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4.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>\u00a0<\/span>Give something away<\/b><\/div>\n
Put together a quick monthly or weekly giveaway of a product or service. The sign-up<\/div>\n
slips should always require an email address.<\/div>\n
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5.\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/b>U<\/span>se your social media connections<\/b><\/div>\n
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\u00a0\u00a0\u00a0\u00a0\u00a0 If you have an active Facebook page you probably have access to many of your customer\u2019s emails already.\u00a0 Getting their email address should not be difficult. Take the time to ask your connections\u00a0 for their email address.\u00a0 It is a fairly simple process to post a link to your web sites \u201ccontact us\u201d page on your Facebook page or even just to say \u201cHi, could I get your email address so I can send you our\u00a0 company newsletter?\u201d\u00a0 Many people will provide their email address when asked by an established connection.<\/div>\n
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Click Here to learn more about Constant Contact <\/a>and what it can do for you!!!<\/b><\/div>\n","protected":false},"excerpt":{"rendered":"

At Specialty Store Services we know the importance of emailing marketing, which is why we have partnered with Constant Contact.\u00a0 With Constant Contact it is easy to send out sales, specials and events email right to your customers.\u00a0 Constant Contact is easy to use, they have over 400+ templates to choose from. Stand out from Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-sales-promotion-retail-marketing"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}