{"id":26,"date":"2012-04-05T17:16:00","date_gmt":"2012-04-05T17:16:00","guid":{"rendered":"http:\/\/www.specialtystoreservicesblog.com\/2012\/04\/05\/great-retail-promotion-idea\/"},"modified":"2012-04-05T17:16:00","modified_gmt":"2012-04-05T17:16:00","slug":"great-retail-promotion-idea","status":"publish","type":"post","link":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/great-retail-promotion-idea\/","title":{"rendered":"Great Retail Promotion Idea"},"content":{"rendered":"

\"\"<\/a>Looking for a new promotion idea\u00a0to use at the local festival, sidewalk sale or even in your store? Check out this “Grab Bag” idea featured by Bob Negen on the Whizbang! Training<\/a> site. People like surprises and they like a good deal, and this promo idea has the best of both worlds. Plus, people are likely to spend more when them come into the store to cash in the $1-$10 gift certificate<\/a> they won! Read on – <\/span><\/p>\n

You know, a little bit of imagination can take you a long way.\u00a0 Re-imagining, re-inventing an idea to make it your own is what having your own business is all about.\u00a0 It’s one of the reasons we really liked this Tip sent in by a reader last week…<\/span><\/p>\n

Sidewalk sales are coming up this month for many of you and we thought this idea from Shari Aussant could easily be transplanted from her local fair to your sidewalk.\u00a0 It’s a fun, imaginative way to create excitement, increase sales, get rid of excess inventory, and boost the number of transactions per customer.
\n“Hi Bob –<\/p>\n

Your Tip of the Week re: using gift certificates to increase traffic in the shop was fantastic! Our shop sponsored a table at a local fair and we were fresh out of ideas of what to do to create excitement.\u00a0 The night before I re-read your email and listened again to the pod-cast and here is what we came up with;<\/p>\n

We filled 500 grab bags with product that wasn’t moving.\u00a0 Candles that were not the best, free samples given to us by our companies, hot chocolate packets, teas, all little items that we had sitting around.\u00a0 For $1.00 customers could pick a gift bag and in 50 of the bags we hid plastic gift cards with random amounts ranging from $1 to $10 with one $50.\u00a0 We also filled a retro bubble gumball machine<\/a> with fun prizes and free samples for 50 cents a chance to win a $25 gift card.<\/p>\n

The bubble gum machine brought in $325 and the Grab Bags brought in over $500.\u00a0 We made our cost back of all the items given away, covered the cost of the table, staff, and gift cards.\u00a0 We passed out hundreds of little $5 gift certs as well and the store which had a history of being quiet on festival days, ended up having a banner day with all the new customers that were coming in with the gift cards and mystery gift certificates.\u00a0 The winners had to physically bring in the card for us to run it on the machine to see what dollar amount they won!\u00a0 It was so fun and our table was the busiest one at the fair.\u00a0 People were jumping when they got a card in their bag as well as with all the freebies they got.<\/p>\n

Thanks so much for all of your great ideas, we are having such fun with your e-blasts!”<\/p>\n

– Shari Aussant\u00a0 http:\/\/www.oldcompanystore.com\/<\/a><\/p>\n


\n<\/span><\/span>
\nPlease let me know how this promotion idea works out for you! Sounds like fun!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Looking for a new promotion idea\u00a0to use at the local festival, sidewalk sale or even in your store? Check out this “Grab Bag” idea featured by Bob Negen on the Whizbang! Training site. People like surprises and they like a good deal, and this promo idea has the best of both worlds. Plus, people are Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-sales-promotion-retail-marketing"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":0,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}