{"id":367,"date":"2013-10-03T18:19:46","date_gmt":"2013-10-03T18:19:46","guid":{"rendered":"http:\/\/www.specialtystoreservicesblog.com\/?p=367"},"modified":"2013-10-03T18:19:46","modified_gmt":"2013-10-03T18:19:46","slug":"what-makes-a-successful-store-display-five-tips-to-help-you-succeed","status":"publish","type":"post","link":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/what-makes-a-successful-store-display-five-tips-to-help-you-succeed\/","title":{"rendered":"What Makes a Successful Store Display? Five Tips To Help You Succeed."},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-390\" alt=\"Consumers\" src=\"https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg?resize=300%2C199\" width=\"300\" height=\"199\" srcset=\"https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg?resize=620%2C412&amp;ssl=1 620w, https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg?w=1560 1560w, https:\/\/i0.wp.com\/www.specialtystoreservicesblog.com\/testblog\/wp-content\/uploads\/2013\/10\/cute-guy-grocery-store.jpg?w=2340 2340w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Unfortunately, the saying \u201cdon\u2019t judge a book by its cover\u201d doesn\u2019t apply to retail shops. As a consumer, it\u2019s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer\u2019s first feeling towards a store they\u2019ve just walked into. It\u2019s important to develop a creative strategy for your display concept that compels customers to come back time and time again. But what elements go in to creating both an appealing and successful display? Here are some helpful tips to help you create an effective and efficient store display:<\/p>\n<ul>\n<li><b><i>What\u2019s your vision?<\/i><\/b><b><i>&#8211;<\/i><\/b><i> <\/i>Develop a clear vision that will connect with you core customer group. Is there clarity around the offering? Have you identified the target group? What about the value proposition? First establish the type of customer you want coming into your store: what are their needs and wants? Not only will this will help you better understand your customer, but it will help you to know the types of displays that will appeal to them.<\/li>\n<\/ul>\n<ul>\n<li><b><i>Establish an atmosphere<\/i><\/b><i>&#8211;<\/i> Every store has a culture. Stores create an atmosphere through decorative concepts and the way their products are displayed. For Anthropology, it\u2019s an enchanting, rustic, feminine atmosphere. Cabela\u2019s has an outdoor, sporty atmosphere, and for stores like Best Buy, it\u2019s a clean and techy atmosphere. Consumers adopt these feelings after seeing an ad for a store, walking past a store and finally after walking into a store. What is the feeling you want customers to take away when interacting with your store? Your store displays are what will create the atmosphere within your store, which is why it is important to pay close attention to how you display your merchandise throughout the store.<\/li>\n<\/ul>\n<ul>\n<li><b><i>Surprise your customers<\/i><\/b><i>&#8211; <\/i>A display is your first chance to make an impression on your customers, so don\u2019t stick with the norm. Entice your customers with exciting, unexpected displays. Try using bold, bright colors and funky shapes. Unique window displays can make any passerby or driver stop in to see what your store is all about. In an <a href=\"http:\/\/www.entrepreneur.com\/article\/223677\">article from Entrepreneur<\/a>, Noelle Nicks, \u00a0the visual merchandiser for Cole Hardware in San Francisco, discusses a unique window display she used for Halloween. Nicks hung more than a dozen types of brooms against an orange backdrop with the words, &#8220;Which broom?&#8221; across the glass beneath them. The display not only played on the traditional witch-on-a-broomstick theme, but it also showcased the store&#8217;s large broom selection.<\/li>\n<\/ul>\n<ul>\n<li><b><i>Don\u2019t overdo it<\/i><\/b><i>&#8211; <\/i>Keep your displays simple. Trying to go over the top can result in a confusing, cluttered display. If you are trying to feature a certain item, it can become lost in an overly busy display. <i><\/i><\/li>\n<\/ul>\n<ul>\n<li><b><i>Work with the seasons<\/i><\/b><i>&#8211; <\/i>It sounds clich\u00e9; however, the seasons allow you to mix up your fixtures and visual displays. The seasons also offer the perfect amount of time to showcase a certain display before spicing it up again.<\/li>\n<\/ul>\n<p>Interested in learning more about how to create the perfect displays? The retail experts at Specialty Store Services can help. Call us today at 800.999.0771 or\u00a0<a href=\"http:\/\/www.specialtystoreservices.com\/customstorefixtures\/index.aspx\" target=\"_blank\">click here\u00a0<\/a>to visit our website for more information<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unfortunately, the saying \u201cdon\u2019t judge a book by its cover\u201d doesn\u2019t apply to retail shops. As a consumer, it\u2019s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer\u2019s first feeling towards a store they\u2019ve just walked into. It\u2019s important to develop a creative strategy <a class=\"more-link\" href=\"https:\/\/www.specialtystoreservicesblog.com\/testblog\/what-makes-a-successful-store-display-five-tips-to-help-you-succeed\/\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,10],"tags":[11,19,23,24],"class_list":["post-367","post","type-post","status-publish","format-standard","hentry","category-retail-merchandising-insights","category-visual-merchandising-display-ideas","tag-creative-store-ideas","tag-retail-store-operations","tag-store-displays","tag-visual-merchandising"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/comments?post=367"}],"version-history":[{"count":0,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/367\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/media?parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/categories?post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/tags?post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}