{"id":89,"date":"2011-04-28T12:30:00","date_gmt":"2011-04-28T12:30:00","guid":{"rendered":"http:\/\/www.specialtystoreservicesblog.com\/2011\/04\/28\/retail-sale-idea-boss-is-away-sale\/"},"modified":"2011-04-28T12:30:00","modified_gmt":"2011-04-28T12:30:00","slug":"retail-sale-idea-boss-is-away-sale","status":"publish","type":"post","link":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/retail-sale-idea-boss-is-away-sale\/","title":{"rendered":"Retail Sale Idea: Boss is Away Sale"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/-KXvcnMzJITI\/TaxpFADy-wI\/AAAAAAAAADc\/fXso8CPxTI8\/s1600\/sale%2Bsign%2BMB900434765\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/1.bp.blogspot.com\/-KXvcnMzJITI\/TaxpFADy-wI\/AAAAAAAAADc\/fXso8CPxTI8\/s200\/sale%2Bsign%2BMB900434765\" border=\"0\" \/><\/a> <span>Here is a fun and creative idea to generate interest in your store, courtesy of <a href=\"http:\/\/www.thecozynestnh.com\/\">The Cozy Nest<\/a> in New Hampshire. The employees at the Cozy Nest had a &#8220;Boss is Away Sale&#8221;, and just look what great results they had when they were given permission to go wild, have fun, and create sales in her absence! <\/span><\/p>\n<p align=\"justify\"><span>&#8220;I wanted to share a promotion that my staff had while I was at the June Retail Success Summit. I borrowed the idea from someone that said she had a &#8220;While the cat is away the mice will play&#8221; promotion while she was away from her store. I asked my employees if they would like to plan a similar event while I was at the Summit and that I would trust them to handle it and didn&#8217;t want to know anything about it. <\/span><\/p>\n<p align=\"justify\"><span>&#8220;It was a huge success. They had a 237% gain over last year.<\/span><\/p>\n<p align=\"justify\"><span>&#8220;Here are some of the things they did:<\/span><\/p>\n<ul>\n<li><span>Wore little glittery mouse ears with a pink bow the whole time I was gone<\/span><\/li>\n<li><span>Sent out a daily e-mail about the deal of the day (borrowed idea from the 12 days of Christmas)<\/span><\/li>\n<li><span>Had a big poster for the customers to sign and leave me a message<\/span><\/li>\n<li><span>Created a poster with a thermometer that they filled in every day to show how they were progressing<\/span><\/li>\n<li><span>Asked neighboring businesses to send their customers over and gave those customers an extra 10% off. Plus, the business that sent the most people received a gift certificate<\/span><\/li>\n<li><span>Raffled off a gift basket worth $300 (all clearance items)<\/span><\/li>\n<li><span>Held a daily raffle for 4 gift certificates ($25 each)<\/span><\/li>\n<\/ul>\n<p align=\"justify\"><span>&#8220;I gave them a hefty sales goal and if they met it, I&#8217;d give them each a day off with pay, and they met their goal. They had a blast and were really proud of their event. The customers also had a blast.<\/span><\/p>\n<p align=\"justify\"><span>&#8220;I had a friend drive by and they told me it was like a feeding frenzy and the parking lot was a mob scene. I am sure that created some buzz around town, plus it brought in some new customers that wanted to see what was going on!&#8221; <\/span><\/p>\n<p align=\"justify\"><span>What a fun idea! I especially love the Deal of the Day email, the reciprocal program with neighboring businesses, the message poster for the boss and the mouse ears. Gosh, I guess I loved all the ideas. Please me know if you try this out. It sounds like a hoot!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a fun and creative idea to generate interest in your store, courtesy of The Cozy Nest in New Hampshire. The employees at the Cozy Nest had a &#8220;Boss is Away Sale&#8221;, and just look what great results they had when they were given permission to go wild, have fun, and create sales in <a class=\"more-link\" href=\"https:\/\/www.specialtystoreservicesblog.com\/testblog\/retail-sale-idea-boss-is-away-sale\/\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-sales-promotion-retail-marketing"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.specialtystoreservicesblog.com\/testblog\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}